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An Obscure Business Hides Huge Profits: A Film Cutting Machine Triggered the Industry Revolution

May 6, 2025PURCELL Editorial Team

With the continuous development of the mobile phone industry and the gradual increase in phone prices, people are caring more and more for their devices. Spending on phone accessories is expected to reach $107.3 billion, with protection being the best-selling category.

The Scale of the Opportunity

The most common ways to protect a mobile phone are protective shells, screen films and rings. Spending on phone accessories is expected to reach $107.3 billion, up $61 billion from the previous 14 years, according to Allied Market Research — with protection being the best-selling category.

How Smart Film Cutting Changed Everything

The new smart film cutting machine is a device for customising mobile phone film cutting on demand. It can be used for customising front film, back film, smart watch protection, tablet and other electronic product protective films.

In the huge cloud technology support, various mobile phone model data is stored — only 20 seconds to create the corresponding protective film type on site, without inventory backlog, and reducing service costs. This transforms the industry from the original inventory-reliant "assets" business model to an on-demand customised business model.

The Purcell Platform

Currently, PURCELL Smart Film Cutter is based on a cloud server system, covering more than 140 mobile phone brands worldwide with more than 20,000 model data points. The landing of personalised service capability brings a change in business model — relying on the innovation and reform of the Internet and strong data integration ability.

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